The Most Powerful Lead Magnets I’ve Seen

I’m going to use the online marketing niche as our example to explain this technique, but keep in mind this could work equally well in other niches, too. Consider this: When people have a specific problem that’s driving them crazy, they’ll do almost anything to fix that problem NOW. For example, a bride-to-be has an acne outbreak the day before her wedding – what wouldn’t she do to fix her problem? A woman is in immediate danger of losing her job – what wouldn’t she do to convince her boss not to fire her? Parents are losing their child to alcohol – what wouldn’t they do to save their child? Their need is great and immediate. Do you think they might pay to find the solution? Of course. Do you think they would enter their email address into an opt-in form to get the solution? You bet they would!Continue Reading

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